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How to make your organization go from good to great to absolutely glowing!!
Part 5No matter what kind of work you do, you are in business. Whether you are a sole consultant, run a small hardware store, or are the CEO of a Fortune 500 corporation, you are in business. You...
View ArticleWhat other organizations are saying about yours
Part 6: Each sector of nonprofit, for-profit, education or government has attributes, policies, missions and business practices which vary somewhat to significantly from those of the other sectors. In...
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How cross-sector partnerships built the Tenderloin After-School Program
(Photograph by Nita Winter)Part 7 Leadership San Francisco is a year-long program sponsored by the San Francisco Chamber of Commerce that promotes civic engagement, made up of participants from the...
View ArticleHow individual agendas can strengthen a partnership
Part 8 in the Win-Win for the Greater Good seriesIn almost every case, each potential partner will have specific reasons and business objectives for why he/she wants to explore a partnership. These...
View ArticleTurning the Tables: Presenting a Business Value Proposition
Part 9 from the Win-Win for the Greater Good seriesThe usual nonprofit/for-profit scenario is that the for-profit organization is providing funding in a more philanthropic manner, while the nonprofit...
View ArticleTrue sustainability comes through creating multiple links between organizations
Part 10 from the Win-Win for the Greater Good seriesImagine two pieces of leather connected by one simple thread. You hold one piece and your friend holds the other. Now imagine that you both pull on...
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Achieve more benefits than you can possibly imagine through cross-sector partner
Part 11 from the Win-Win for the Greater Good seriesFrom my experience, most people and the organizations they represent begin their exploration of a partnership with a fairly limited list of...
View ArticleYes, you can achieve nearly 70 benefits through cross-sector partnerships
Part 12 from the Win-Win for the Greater Good seriesAs we discussed in the last blog, nonprofits can receive 31 distinct benefits by working in partnership with for-profit organizations, and the...
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How to make cause marketing work for your organization
Part 13 from the Win-Win for the Greater Good seriesCause marketing is a specialized subset of cross-sector partnerships, and like all cross-sector partnerships, cause marketing is a partnership...
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What to Avoid When Developing a Cause Marketing Campaign
Part 14 from the Win-Win for the Greater Good seriesEven with the best intentions, sometimes among major players who should know better, cause marketing can go terribly wrong. The mantra of cause...
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Your twelve-step program to partnership success
PART 15 from the Win-Win for the Greater Good seriesNow you're ready. You understand the importance of embedding a cause consciousness within your organization. You know how cross-sector partnerships...
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Are you prepared for partnership success? Here’s how to find out.
Part 16 from the Win-Win for the Greater Good seriesKnow Thyself! Before you start your partner exploration process, you need to analyze carefully your reasons for wanting a partnership, assess your...
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Stakeholders: Take advantage of your full team to generate partnership success
Part 17 from the Win-Win for the Greater Good seriesStakeholder EngagementWikipedia defines a stakeholder as: “Any person, group, organization, or system who affects or can be affected by an...
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Great America: Déjà vu all over again
Yogi Berra had it right: It’s like déjà vu all over again.Today I stood center-stage at the Great American Theater, the largest live performance auditorium at California’s Great America in Santa...
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Do you really know what you want to do in a partnership?
Part 18 from the Win-Win for the Greater Good seriesBefore beginning the deep dive into what your organization would like to do through a cross-sector partnership and then defining your key...
View ArticleCause marketing can boost your brand perception, but...
Cause marketing can boost your brand perception, but cross-sector partnerships can elevate your businessArticle in Marketing News, American Marketing Association, July 15, 2014Key Takeaways• Cause...
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The Critical Importance of Alignment
Part 19 from the Win-Win for the Greater Good seriesYesterday I gave a webinar which emphasized the importance of developing the best alignment between partnering organizations. Of all the positive...
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Special Discount Opportunity for Win-Win for the Greater Good
Now also available on KindleI am thrilled with the exceptional testimonials and reviews for Win-Win for the Greater Good, the most comprehensive "how-to" guidebook on the development of cross-sector...
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How to Sustain a Cause Marketing Partnership
Please read this article I wrote for IABC's Communication World magazine.So you found the perfect partner organization for your cause marketing campaign. You self-assessed without mercy. You specified...
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Partnership Prize Launches in San Francisco's North Bay, Call for Nominations
We are very pleased to announce the “Call for Nominations” for the first-of-its-kind Partnership Prize. The Partnership Prize will recognize and reward exemplary partnerships which have been developed...
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